Does Kellogg have a new name?

Kellogg ( K) will have cooked up a new look by the end of the year as it executes a valuation-boosting initiative for its investor base. The cereal and snacks giant revealed this week the new names of its two businesses once it completes a planned breakup later this year: Kellanova and WK Kellogg Co.

Should kellanova & WK Kellogg be renamed?

The cereal and snacks giant revealed this week the new names of its two businesses once it completes a planned breakup later this year: Kellanova and WK Kellogg Co. "It was a daunting task when you think about renaming a 117-year-old iconic household name company," Kellogg CEO Steve Cahillane told Yahoo Finance Live (video above).

What is WK Kellogg Co's new name?

WK Kellogg Co will focus on manufacturing cereal for North America and the Caribbean, such as its iconic brands Frosted Flakes, Froot Loops, and Mini-Wheats. The global snack company will be called Kellanova, a name chosen to both recall its founder’s name, and anticipate a bright future with “nova”—which comes from the Latin word for “new.”